SanMar has completed the acquisition of BELLA+CANVAS. According to the company, the acquisition strengthens BELLA+CANVAS’s position in the marketplace and provides additional resources to accelerate innovation, product development, quality, and customer experience, while preserving the identity and creative vision that have defined the brand for nearly three decades.
With new ownership in place, BELLA+CANVAS remains rooted in the creative vision, product philosophy, and customer-first approach that have made it, according to the company, one of the most recognized and preferred names in the print wear and decorated apparel industry. The path to purchase remains straightforward.
Products will continue to be available directly at bellacanvas.com, through BELLA+CANVAS’s network of long-standing local and regional distributor partners listed below, and through SanMar, which will serve as the exclusive national wholesale distributor of BELLA+CANVAS products moving forward. Customers may continue to purchase through other national wholesale distributors while inventory remains available.
SanMar, a family-owned company, said it recognizes the strengths of BELLA+CANVAS and sees an opportunity to invest in its future. According to the company, the acquisition provides the support and scale to help fuel continued growth while preserving the creativity, entrepreneurial spirit, and distinctive point of view that have defined BELLA+CANVAS.
“The brand, the team, and the creative vision that built BELLA+CANVAS remain exactly where they belong, at the center of everything we do,” said Megan Spire, executive vice president of BELLA+CANVAS. “For our customers and partners, the message is simple: the people, products, and brand they trust remain firmly in place. We’re excited about what lies ahead and focused on continuing to deliver the premium quality, product innovation, and design leadership that have defined BELLA+CANVAS from the beginning.”
Supporting Spire is a team of industry veterans whose experience spans sales, marketing, creative, and design. “Creativity and great design have always been part of our DNA here at BELLA+CANVAS,” said Michelle Yu, vice president of creative and design at BELLA+CANVAS. “Our approach to product design, trend-forward thinking, attention to detail, and premium quality remains unchanged. We’re excited to continue creating products that inspire our customers while building on the artistic foundation that has made BELLA+CANVAS an influential and trusted leader in the industry.”
Looking ahead, BELLA+CANVAS plans to introduce more than 20 new styles for 2027, expanding its product portfolio with what the company describes as elevated design, exceptional fit, and premium quality.
